In 2022, the number of digital gadgets used by consumers will have increased exponentially. As a business owner, it is crucial to be aware of these changes and how they can impact your company. This article will show you why businesses must prioritize optimizing their reach through gadgets in 2022 and how to do this.
Mobile Rules Over All Gadgets
When consumers search for products or services nowadays, they use their mobile smartphones. As of January 2022, 92.1 percent of users access the internet through mobile phones. That means you must focus on getting your business to reach people through their smartphones or you risk not reaching them at all.
Here’s the catch. In 2020, SEMRush checked the websites that topped desktop searches. When doing the exact search on mobile, only 17% retained their search position. This shows you why you must ensure that your ranking is optimized on mobile. Your previous desktop ranking does not have as much value right now.
More and more people are now doing voice searches on mobile. Voice search was already being used by 40.2 percent of the population in the U.S. as of 2020. Undoubtedly that has increased even more by now. You need to make sure your website is set up for voice search.
Based on a survey done in November 2021, 99 percent of consumers said they searched online for a local business in 2021. Among them, 78 percent did it more than once a week, and 21 percent did it daily. If you are not optimizing your business to rank in local searches, you are losing potential customers and sales.
Finally, in 2022, 80.9 percent of the population of the U.S., or 270.1 million people, actively use social media.
So, based on data, your priorities for your 2022 marketing efforts are evident.
- Optimize your business ranking on mobile
- Optimize your business ranking for local searches on mobile
- Optimize your business ranking for voice searches on mobile
- Reach people on social media on mobile
How to Achieve Your Digital Marketing Goals
You need professional help from your social media marketing agency to achieve these goals. They are the experts. It is also best if one team handles all the strategies to complement everything.
Your digital marketing goals should include the following:
1. Improve your website’s loading speed on mobile devices. In July 2021, Google announced that it would use page experience signals as a ranking factor in its search algorithm starting in May 2022. This includes factors such as your website’s loading speed on mobile devices.
A slow website will rank lower than a fast website. If you want to improve your website’s loading speed, you need to optimize your images and videos, among other things. You can also use a content delivery network or cache plugins.
2. To optimize your website for voice search, you need to use natural language. That means using long-tail keywords that are conversational and in the form of a question.
You also need to ensure that your website is mobile-friendly and that it has structured data. This will help Google understand your content better so it can be featured in voice search results.
3. For local SEO, you need to make sure your NAP (name, address, and phone number) is consistent across all directories. You should also claim your Google My Business listing and optimize it with photos, business hours, services, and FAQs.
In addition, create content that is relevant to your location such as city or neighborhood guides. You can also do blog posts about local events or news.
4. To reach people on social media, you need to be active and engaging. Post relevant and interesting content regularly. Use hashtags, run ads, and do influencer marketing.
You should also consider using chatbots as they can help you automate your customer service. This way, you can focus on other aspects of your business.
Don’t forget to add TikTok among your social media accounts. It is one of the most popular social media platforms right now, especially among Gen Z. Understand how it differs from other social media platforms. Learn what tone and style works best among its users. Adjust how your brand can fit into the platform without losing your identity.
5. Finally, track your progress and analyze your data. This way, you can see which strategies are working and which ones need to be improved.
You need to set up Google Analytics and connect it to your website. You should also use other tools such as Hootsuite Insights and Sprout Social to help you track your progress.
Keep Up with Changes to Succeed
Digital marketing is always changing. What works today may not work tomorrow. That’s why it’s important to be adaptable and always be willing to learn new things.
If you want your business to succeed, you need to make sure you are keeping up with the latest trends. Hire a reputable digital marketing agency to help you achieve your goals. They will be able to help you create a comprehensive plan that covers all aspects of digital marketing.